Meytrix
Noviga Analytics Pvt. Ltd. designed a new-age technical analysis software, and needed a solid name to announce themselves to the traders of the market. Meytrix was ideated as a modern, gamified way to tackle the markets.
Why Meytrix Won
Meytrix evokes an association with systems and structure. The mental image formed is distilling complexity into clarity. I used sharp consonants to connect with young analysts who prioritise speed through automation.
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